Getting the pricing right is one of the most important goals for any company, yet rarely gets the attention it needs. This is particularly the case for innovative companies where there is no directly comparable offer in the market. Ian Tidswell, an independent pricing consultant and Innosuisse Pricing Coach, walked the accelerator companies through a structured approach to defining their pricing architecture based upon their goals, target customers, competitors, and value of their offer in that context.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.