Getting the pricing right is one of the most important goals for any company, yet rarely gets the attention it needs. This is particularly the case for innovative companies where there is no directly comparable offer in the market. Ian Tidswell, an independent pricing consultant and Innosuisse Pricing Coach, walked the accelerator companies through a structured approach to defining their pricing architecture based upon their goals, target customers, competitors, and value of their offer in that context.

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Price workshop day one from dayonebasel