Isabelle Taureck joined Basel Area Business & Innovation in 2024.

Previously, she worked as a Marketing Manager and Marketing Director in various SaaS/B2B software companies, including the Basel-based DXP market leader, Magnolia. Isabelle also gained extensive experience in B2C and retail marketing during her time at companies such as Pirelli and Hermès.

Isabelle pursued the trinational bachelor’s program in International Business Management at universities in Basel, Colmar and Lörrach. She completed her master’s in International Marketing with a dual degree from HSNR Mönchengladbach and UHA Colmar in 2018.