Cherin Lim joined Basel Area in 2022

Cherin Lim is an internationally experienced marketing professional with a background in top international marketing agencies. She has advanced her career by working across cultures in major marketplaces such as Basel, Berlin, Seoul, and New York City, serving a variety of sectors.  Cherin is passionate about providing marketing solutions to business challenges, and her educational background from leading schools has enabled her to expand her knowledge of ever-changing business environments and markets continuously.